WEBSITE REVIEWS & REDESIGN
MELISSA GELBART
A clearer, more modern approach for a business legal strategist’s website
We analyzed Melissa Gelbart’s website and redesigned key parts of the homepage to improve clarity, positioning, readability, and consultation-focused user flow.
BEFORE
AFTER
BEFORE
What wasn't working
- Generic legal-style imagery that didn’t support her positioning
- No strong headline above the fold
- Important value points buried in small text
- Tiny fonts that were difficult to quickly scan
- Practice areas lacked visual hierarchy
- E-commerce and lifestyle brand focus wasn’t clearly highlighted
- Weak consultation-focused calls-to-action
- Visitors had to work too hard to understand the offer
OUR NEW CONCEPT DESIGN
What we improved
- Clearer above-the-fold messaging
- Stronger headline positioning
- Better visual hierarchy and readability
- More modern and polished homepage structure
- Clearer positioning for lifestyle and e-commerce brands
- Easier-to-scan practice areas
- Stronger consultation-focused calls-to-action
- Better use of credibility indicators
- More approachable yet premium visual presentation
