WEBSITE REVIEWS & REDESIGN
DONOVAN & MELENDEZ
A focused, authority-driven repositioning for a family law firm website
We analyzed Donovan & Melendez’s website and redesigned key parts of the homepage to improve clarity, authority, trust positioning, and consultation-focused user flow.
BEFORE
AFTER
BEFORE
What wasn't working
- No clear family law positioning or specialization
- Warm branding weakened authority for serious cases
- Messaging tried to appeal to too many audiences
- Weak trust signals and lawyer credibility above the fold
- Homepage lacked a clear consultation-focused structure
OUR NEW CONCEPT DESIGN
What we improved
- Clearer family law positioning and authority messaging
- Stronger above-the-fold trust and credibility signals
- More strategic homepage structure focused on consultations
- Better visual hierarchy, readability, and user flow
- More polished and premium presentation for higher-value clients
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