WEBSITE REVIEWS & REDESIGN
POTTENGER LAW FIRM LLC
A more authoritative, trust-focused repositioning for a Kansas City injury law firm website
We analyzed Pottenger Law’s website and redesigned key parts of the homepage to improve authority positioning, trust-building, readability, and consultation-focused user flow.
BEFORE
AFTER
BEFORE
What wasn't working
- The homepage lacked strong high-authority injury law positioning
- Generic legal messaging weakened trust and differentiation
- Important credibility signals were not immediately visible
- The site did not strongly guide visitors toward consultations
OUR NEW CONCEPT DESIGN
What we improved
- Clearer personal injury and workers’ compensation positioning
- Stronger trust-focused messaging built around 30+ years experience
- More premium visual presentation with better authority signals
- Better homepage structure designed around consultations and case inquiries
- Improved readability, hierarchy, and client-focused user flow
