Castleton Law Group
A strategic redesign concept showing how Castleton Law could strengthen its online authority using The Lexington Website.
Castleton Law has served individuals, families, and businesses throughout California since 1986, building a reputation for experienced representation across business law, family law, civil litigation, and probate matters.
While the firm’s reputation is well established, its homepage didn’t fully communicate that same level of experience and credibility online. In this redesign, we explored how a more strategic homepage could better showcase those strengths, build trust from the first visit, and generate more consultation requests.
What We Observed...
Opportunities for Improvement
- The firm’s 40-year legacy wasn’t fully showcased.
- Key trust signals were buried on internal pages.
- The hero messaging lacked a clear value proposition.
- Client testimonials were missing from the homepage.
- The firm’s experienced attorneys weren’t introduced early.
- The consultation journey wasn’t clearly explained.
- The homepage lacked a stronger conversion path.
Below is What the homepage looked like before we redesigned it.
Our Redesign Direction
For this redesign, we used The Lexington Website — our signature website framework designed specifically for modern law firms.
What we improved
- Elevated the firm’s 40-year legacy throughout the homepage.
- Crafted a stronger, more compelling hero message.
- Moved key trust signals above the fold.
- Added a dedicated Why Choose Castleton Law section.
- Introduced the firm’s attorneys earlier in the user journey.
- Expanded practice area descriptions for greater clarity.
- Featured client testimonials on the homepage.
- Added a clear consultation process section.
- Streamlined the homepage for a stronger conversion flow.
Below is What the homepage looked like after we redesigned it.
